Hi, I'm Katie!
Most of us don't eat enough fish anymore, and the thing meant to fix that was junk (regular fish oils).
I grew up in Norway on my dad's fishing boat. To us, fish was never a supplement. It was dinner, and our culture believes in being sharp and strong well into old age.
Years later I saw what passed for "fish oil" on the shelf: farmed, blended, no real way to know what was even in the bottle.
So I made the one I'd actually give my dad. A single wild fish, and nothing to hide.